Building games to be a success on the AppStore is incredibly difficult. The mobile marketplace has matured rapidly, and now leaves fewer and fewer opportunities for new developers to reach sustainable revenues or growth.

To be successful, there are 3 clear ways :

1. Feature or Bust
2. Free to Play + Massive Marketing Budget
3. Viral Hit

Beyond this, there are many strategies that can help a developer keep a foothold in the market :

• Building from your own successes
• Creating strong long term retention
• Acknowledging the Gold Rush is over
• Identifying Niches & Starting a new game