Growth & Marketing

Marketing and growth articles. How to acquire more users for your games and make it grow. How to scale your games with video ads to get more app growth.

GDC 2018: Shoestring Soft Launch – Low Budget High Value Launch Strategy

The 4 Critical Questions a Soft Launch Can Answer: Stuck, Stick, Stack, Scale

Getting Ready for GDC 2018: The people, the parties, and the Mobile Masters Meet Up

100 Million Downloads: How Hypercasual Mobile Games Are Rewriting the Game Design Rulebook

How to Plan and Track Events in Mobile Games

Understanding the value chain for Mobile Video Ads

How to Soft Launch (GDC 2016)